When it comes to selling any product or service, people don’t want to listen to your pitch straight up. It doesn’t matter how good your product is, or how well your pitch has been constructed, they won’t want to listen until you can answer one simple question for them.

This is a simple, one-word question that we all have. Answer it and people will start listening to what you are selling. Forget to answer it and they will ask you to leave.

This technique is taken from the Simple Sales module of the iLead program.

To get the question is and why you should ask it, on the image below.

Transcription of iLead Leadership Skills

Here’s a technique from the Simple Sales module of the iLead corporate leadership training program that’ll help make it easier for you to sell your message to your audience, your customers, and your staff.

Corporate Leadership Training: Start With Why

Simples Sales is the ninth module of the iLead program, and it looks at how you and your team can sell their message for greater cut-through. It comes down to why you’re speaking – why?

Simon Sinek said it perfectly – you need to start with why.

  • When you start with why, from the audience’s perspective, there is a reason for them to listen.
  • Why are you speaking? Why are you telling me this? Why should I listen to you?
  • These are the simple questions and the basic questions that your audience is asking.
  • When you start with these questions as opposed to – let’s start with me.

I can tell you all about Executive Speaking and what I do – when I start with what it is that you want it helps you listen to what I have to say.

iLead Corporate Leadership Training: Discussion

What I’d love you to do below is pop in what it’s like when you have someone come to sell to you – that could be external suppliers, it could be staff wanting something – and they start with the why that’s all about them. What’s your thought when that happens? Compare that to when someone comes to you with a why for you. That makes it so much easier for you to buy.

Simple Sales is the ninth module in the iLead corporate leadership program, and is designed to help your team, your organisation to sell more internally, to staff, so more gets achieved, and externally, to the marketplace, so more profit is made.

Would love to read your comments and to continue the conversation below.