Most conference presentations go for around 30 minutes.

Unfortunately, most speakers try to squeeze 60 minutes of information into their 30 minutes and then of course, they go over time. This wastes everyone’s time and kills your opportunity to position yourself as an industry leader.

There are three types of information you can deliver in a presentation:

  1. Could say – everything you know and could say about the topic.
  2. Should say – the relevant parts of your message that the audience wants to hear.
  3. Shouldn’t say – the sensitive information that the audience may want to hear, but you need to keep quiet.

When you know what you want to say and how long you have to say it you need to choose, cut and concatenate your material.

Choose what must be included:

  • Cut irrelevant information that does not further your objective.
  • Concatenate points together to save on time.

It’s a mix of art and science to get this combination right. But if you include too much information, and go over time, no one will listen to you, and you will have wasted everyones time.

As always, I’d love your thoughts on this. Please leave a comment in the comment section below.