Speaking has an unusual paradigm.

The speaker is in a one-to-many relationship and speaks accordingly. They structure their sentences to speak to everyone (e.g. How many of you have been sailing?)

The problem is, that the audience is not in the same paradigm. They are in a one-to-one paradigm. If you want them to hear you then speak as though you are only speaking to one person (e.g Have you been sailing?)

When you speak to one, every person in the audience thinks you are speaking to them. This generates greater buy-in to your message.

This works well in e-mails too.

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