There are only 5 currencies you can sell a business (or a person operating on behalf of a business). They are:

  • Money (savings)
  • Time (productivity)
  • Happiness
  • Health
  • Legacy

There is no official hierarchy to these, but I reckon time is the most important. It is the only one that cannot be replaced.

Do you include time in what you are selling?

This is an edited extract from my new book “Better Positioning Deeper Conversations More Sales”, ​Due out May 2016. To find out more and register for pre-release information click here