There is nothing worse than the party guest who spends the whole time talking about themselves. You know the one – they are just itching to tell you about what they do and why they are great. They are boring and to be avoided at all costs.

They’d be more interesting if they knew something about the person they were speaking to and could share what they do in a way that would be interesting to them. Unfortunately they don’t.

Are your sales presentations that awful party guest? The way you tell is to look at the first few slides of your sales presentation. If it’s about your company you could be that guest.


This is an edited extract from my new book “Better Positioning Deeper Conversations More Sales”. To find out more or to purchase copies of this book click here