A week out from the football Grand Final is not uncommon for the head coach to bring in a coach from another sporting discipline. It might be a hockey coach, golf coach or any other similar but different expert in their field.

They bring them in for a different perspective. They have climbed their own mountain and can offer their insight that the team will benefit from. They give the team a slight edge…that something that their opposition doesn’t have.

Without this slight edge the coach is relying on the team to execute the same moves as the other side but to a higher standard. If the grand final has the best teams of the competition this is a risky strategy – there is no differentiation.

If you do the same training as everyone else you don’t differentiate. If you don’t differentiate you are back to where you started – the same as the opposition.

Look outside the box when getting training.


This is an edited extract from my new book “Better Positioning Deeper Conversations More Sales”. To find out more or to purchase copies of this book click here