Networking events are about engaging – not selling. To get engagement people need to find you interesting. This is where most people fail.

Being interesting should always be about them – not you. This is where the three levels of interest come to the fore.

  • Interests – what you like.
  • Interesting – judgments about what you do and don’t like.
  • Interested – paying attention to what other people like.

People go to networking events and try to be interesting and this is the wrong approach. What interests you (your business, your football team your whatever) is usually of little interest to me. Why? Because I’m interested in my business, my football team and mywhatever.

If you want me to see you as interesting, start by being interested. When I’ve told you all about what I find interesting two things will happen:

  1. I’ll think you are very interesting (after all we talked about so many interesting things)
  2. Without realising it will I’ll tell you want I want to buy.

Ask the right questions and people will tell you everything you ever wanted to know so you can sell to them when you have a business meeting (not a coffee) after the event.



Darren Fleming

*This also works on dates. In fact I would say it is more important on dates!