Despite thousands of years of trying, we are not able to predict the future of non-standard events with any certainty. I’m pretty confident that the sun will rise on December 1, but over the same time frame we have no reliable way to predict what the price of petrol will be.

It’s the same when sharing an idea, pitching for a contract or selling your services. We have no logical way to know what will be happening 12 months from now. We hope we know, we trick ourselves into thinking we know but we do not. No one does. Any belief that we have is based solely in emotions – not logic.

Pitching therefore cannot rely on logic to win. You must elicit emotions if you want to get across the line first.

Would love your thoughts on this.

Cheers