What if you doubled the price of what you are selling? What additional value would you have to demonstrate to make it so valuable to your customers still wanted to buy it over the cheaper alternative?

The key here is value demonstrated – not features added.

Once you have identified this, you know how to step away from the price war and protect your margins. That’s what Rolls Royce does.

Customers buy value – not features

 

Cheers

Darren