Archive for April, 2016

There is an old sales maxim that we do business with people we like. It makes sense and is at the heart of the relationship sales movement. With so much… Read more

Businesses exist to solve problems – no other reason. If you sell legal services the problem you fix is ignorance of the law. If you sell lifting equipment the problem… Read more

There are three reasons why a sales person makes a sales call. Intro – ‘Hi I’m the new guy looking after you.’ Info – ‘Hi, this is the information you… Read more

In Swimming in the early 2000’s, swimmers were allowed to wear the Super Suit. These Super Suits gave swimmers the edge over their rivals. They were beating records by over… Read more