Archive for May, 2016

Unique vs. Relevant

Terminal uniqueness is a curse we suffer. We think we are unique – just like everybody else. We have the best service, a great product at the right price. Do… Read more

What are you Selling?

There are only 5 currencies you can sell a business (or a person operating on behalf of a business). They are: Money (savings) Time (productivity) Happiness Health Legacy There is… Read more

Context vs Content

In my psychology degree I was taught that there are three types of information about a situation. They are: Context – Big picture stuff Content – the nuts and bolts… Read more

What’s the agenda?

In all the on-the-road sales mentoring I have done for clients, it is amazing to see that very few sales reps set an agenda for a sales call. An agenda… Read more