Archive for August, 2017

The Collingwood Supporter

The dedicated Collingwood* supporter is passionate. They wear the team uniform, attend games and stick by their team through thick and thin. They are passionate through and through. The thing… Read more

The Fire Hose

The fire hose is a great hose. You can put out buildings that are on fire and save many lives. There’s great value in having a fire hose. But if… Read more

How are you better than the other guy?

It’s a fair question to ask – why are your widgets better than the other suppliers? If you answer this direct you get into the ‘bagging you opposition‘ argument –… Read more

The Black Swan

The Black Swan looks graceful gliding across the water. But underneath the waterline the feet are working hard to make it look easy. It’s that way for many speakers. You… Read more

The Non-Icky Close

My friend Taki Moore talks of the non-icky close. Instead of asking the customer if they want to buy he asks them, “Where do you think we should go from… Read more